New look, same appetite.

Archies has always been about generous food and genuine connection. From the very beginning, our focus has been on flavour, atmosphere, and people, to build events that feel relaxed, plentiful, and full of life. Over the years, we’ve grown, refined, and developed, becoming a name people trust for food that delivers both substance and style.

The rebrand isn’t about changing what we do; it’s about expressing it better. The new identity captures the balance that defines Archie's: modern British food with warmth, confidence, and character. The same approach, just sharper. The same appetite, but with more to say.

Who We Are Today

Archie's was founded in 2008 by William ‘Archie’ Deal, driven by a simple idea: that great food should bring people together. What began as a small, hands-on catering business has evolved into a leading name within The Fendale Group, alongside some of the most respected brands in hospitality.

Today, our team of chefs, event managers, and service staff bring that original spirit into every event. We work collaboratively, creatively, and with care to design menus that celebrate British produce and moments that people remember. Whether it’s a wedding feast, a boardroom lunch, or a long-table dinner under the stars, the goal is the same: food that feels generous, honest, and full of flavour.

The Heart of the Rebrand

This new chapter isn’t just visual. It’s about clarity and creating an understanding of what makes Archie's special and communicating that with confidence.

Our new look mirrors the food we serve: clean, bold, and thoughtfully put together. The logo, fonts, and colour palette reflect an energy that feels distinctly Archie's: confident, social, and a bit cheeky. It’s designed with flavour.

Beyond the visuals, it’s also about the story. The way we talk about what we do, the people behind it, and the values that shape us. Every detail, from menus to social content.

The Team Behind the Table

The strength of Archie's has always been the people. Our chefs create with passion, drawing on experience and creativity to design dishes that balance comfort and craft. Our events team brings precision and warmth to every brief, from first tasting to final plate.

We’re proud to be part of The Fendale Group, working alongside brands that share our values but bring their own strengths. Within that family, Archie's represents the younger, livelier voice. We’re serious about food, but we don’t take ourselves too seriously.

Looking Ahead

We’re as hungry as ever to keep growing, experimenting, and delivering experiences that remind people what good food can do.

The months ahead will see new collaborations, new venues, and a stronger online presence as we continue to share what happens behind the scenes and on the plate. Archies has always been about generosity, in flavour, in service, and in spirit. The rebrand simply gives us a clearer way to share that with the world.

More colour, more flavour, and more moments worth gathering for.